

Design
Digital & E-commerce
PR & Branding
SoMe
Introduktion:
I know the benefits of using storytelling to create storyselling in order to boost brand perception and increase conversions. I understand the value of a strong and emotional brand story and the profitable impact of a creative and consistent use of a brand’s assets, paid, organic or offline.
Creating mood and storyboards, directing photoshoots or film productions is my home turf as well as handling the fine art of stakeholder management and I have a lot of experience in working with both people and processes.

Design
Digital & E-commerce
PR & Branding
SoMe
Design
Digital & E-commerce
PR & Branding
SoMe
Introduktion:
I know the benefits of using storytelling to create storyselling in order to boost brand perception and increase conversions. I understand the value of a strong and emotional brand story and the profitable impact of a creative and consistent use of a brand’s assets, paid, organic or offline.
Creating mood and storyboards, directing photoshoots or film productions is my home turf as well as handling the fine art of stakeholder management and I have a lot of experience in working with both people and processes.
Om mig
#Ambitiøs #Analytisk #Empatisk #Engageret #Handlekraftig #Helhedsorienteret
Færdigheder
MAGAZINE DESIGN
MAGAZINE DESIGN
Developing creative concepts and communication platforms for Dansk Supermarked private labels. Creating photobrief and being Creative Lead and Art Director on set.
https://majoellgaard.myportfolio.com/grill-season

ART DIRECTION
ART DIRECTION
Developing, creating and managing content across all platforms. On- and offline. Organic and paid. Building and activating the brand through trustworthy content.
https://www.karamelkompagniet.dk/da/

INTERIOR DESIGN
INTERIOR DESIGN
Responsible for concept development, communication and marketing of the shopping center Bruun’s Galleri in Aarhus. Brand builder and developer of communication on all platforms from TV spots, SoMe strategy and content, catalogs, events and instore decoration to design of toilets and wayfinding.
https://majoellgaard.myportfolio.com/toilet-design

CREATIVE LEAD
CREATIVE LEAD
Creating a SoMe strategy and personality for a cluster of norwegian shopping centres.
https://majoellgaard.myportfolio.com/social-media

CONCEPT & IDENTITY
CONCEPT & IDENTITY
Being responsible for the overall conceptual and creative output for more than 20 shopping centres. I had the main responsibility for developing individual identities and brand codes for all shopping centre categories. Unifying the divergent brand catagories through costomer journey and touchpoints.
https://majoellgaard.myportfolio.com/better-together
