Global marketing, communications and creative direction professional

Kate Bowden
Frederiksberg

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Opdateret 19. juli 2018

Global marketing, communications and creative direction professional

Kate Bowden
Frederiksberg

Grafisk design

Journalist / Redaktør

Marketing / Kommunikation

PR / Branding



Global marketing, communications and creative direction professional

Introduktion:

Hello! So nice to see you here.
My name is Kate and I would best describe myself as a media and content all-rounder. Sorry if that sounds a little vague but the truth of it is, I have a whole lotta international (USA, UK, Australia and now, my beloved Denmark) experience doing many different roles but ones that link together perfectly, allowing me to create product that effectively shouts the message of the company I am working for, cutting through noise and landing with impact.
I span roles of project manager and producer, creative direction, copywriting and editing with native English mastery, marketing (especially digital), public relations and graphic design. In truth, I can put together publications, both print and digital) from start to finish, by myself. That's something I'm pretty proud of and something I love doing for brands.
I have a proven record of generating lucrative new sales revenues for companies I work with, managing and motivating teams and producing beautiful campaigns and some good-looking ROI numbers. I specialise in fashion, interior design, and other lifestyle categories.
I would love to talk to you about creating something magical, so please do get in touch.



Interesser:

#Design  #Fashion  #Filosofi  #Kultur  #Kunst  #Litteratur

Mit DNA:

#Effektiv  #Eventyrer  #Kreativ  #Resultatorienteret  #Strateg  #Visionær

Udforsk min profil
Global marketing, communications and creative direction professional
Kate Bowden
Global marketing, communications and creative direction professional

Grafisk design

Journalist / Redaktør

Marketing / Kommunikation

PR / Branding

Kate Bowden
Global marketing, communications and creative direction professional

Grafisk design

Journalist / Redaktør

Marketing / Kommunikation

PR / Branding


Introduktion:

Hello! So nice to see you here.
My name is Kate and I would best describe myself as a media and content all-rounder. Sorry if that sounds a little vague but the truth of it is, I have a whole lotta international (USA, UK, Australia and now, my beloved Denmark) experience doing many different roles but ones that link together perfectly, allowing me to create product that effectively shouts the message of the company I am working for, cutting through noise and landing with impact.
I span roles of project manager and producer, creative direction, copywriting and editing with native English mastery, marketing (especially digital), public relations and graphic design. In truth, I can put together publications, both print and digital) from start to finish, by myself. That's something I'm pretty proud of and something I love doing for brands.
I have a proven record of generating lucrative new sales revenues for companies I work with, managing and motivating teams and producing beautiful campaigns and some good-looking ROI numbers. I specialise in fashion, interior design, and other lifestyle categories.
I would love to talk to you about creating something magical, so please do get in touch.



Interesser:

#Design  #Fashion  #Filosofi  #Kultur  #Kunst  #Litteratur

Mit DNA:

#Effektiv  #Eventyrer  #Kreativ  #Resultatorienteret  #Strateg  #Visionær



Udforsk min profil

Færdigheder


Sprog:
Native English
Ekspertise:
Adobe Creative Cloud, Microsoft Office, Brand Awareness, Trend Forecasting and Analysis, SoMe specialist, Photography, Styling

Erfaring


Global Marketing Manager

X Jewellery

2017 - 2018

- Contract role as head of marketing department: to analyse and reshape a global marketing strategy to expand existing market share and explore further distribution channels
- Devise and manage annual budget, act as liaison between external and internal stakeholders, manage timelines and plan/execute campaigns to deadline
- Integrate digital media initiatives, influencer marketing and PR directives into strategy and e-commerce sales efforts
- Paid and organic SoMe growth techniques, analysis and measurement and channelling analysis into creation of effective and engaging content
- Overhaul existing SoMe with trend-driven design techniques, global TOV restructuring and original content with an eye to brand association and
future partnership leverage. Redesign and effective inclusion of CTA for all electronic marketing material
- Coach global markets on innovative marketing techniques and development/implementation of localised ideas in key markets UK, USA and Asia.
- Significantly increased KPIs on SoMe and promotional reach and devised CSR initiatives with increased ROI
- All copywriting, graphic design, creative direction on campaigns, distribution of campaign materials, analytics implementation, development of UX,
trend forecasting and implementation, electronic document management

Associate Style Editor

News Corp Australia

2014 - 2018

Writing and sourcing images for weekly fashion and beauty columns and regular feature, travel articles for nationally-distributed Escape (1.2M readers)

Project Manager and Copywriter

Folklor Creative Branding Agency, Los Angeles

2016 - 2016

- Managed creative team of 5 and all work flow and client liaison for advertising, collateral for brands created by branding agency
- Collaborated with partners of boutique creative branding agency to develop innovative pitches for new business ventures, resulting in three new accounts worth 90,000USD each
- Created communications strategy and copy for pitch projects and created social media strategy guidelines for LA and NYC dining and accommodation establishments including Avec Nous Beverly Hills, The Line Hotel LA, Alfred’s, Hermosa Hotel, Native Hotel Malibu
- Wrote social media strategy for blanket use by company and then tailored to each client, to create an added revenue stream for pitch to new business, which would deliver an additional 5000USD from each account won while requiring minimum bandwidth from Folklor
- Streamlined production processes by implementing Adobe Creative Cloud system for traffic flow, visibility of process and effective storage of creative

Director

TO MKT. Creative Marketing

2014 - Current

- Directed and managed communications strategies and implementation, copywriting, public relations, marketing, brand management, creative direction, talent management, influencer engagement and partnership leverage, SoMe, editing, writing, visual concepts and event production, graphic design for Free
People, Nasty Gal in the USA. Evo Hair, Rye Resort, Business SA Chamber of Commerce, luxury accommodation launch Drift The Experience, Rundle Place retail centre in Australia, individual social media influencers and food/wine/design talent, Leo Pharmaceuticals Hello Skin, KRING Innovation in Denmark and North Eastern Community Hospital in Australia within health.
- Producing events and driving brand awareness for media organisations and affluent retail chains. SoMe management and engagement for Los Angeles bands Empire Of The Sun and Midnight To Monaco, Island Records

Transitional Brand Strategy Consultant

Australian Fashion Labels

2014 - 2015

- Worked with internal marketing team and directors in a consultant/project management capacity to devise a transitional communications strategy for a business with multimillion dollar turnover to break into the US market, where brand awareness was minimal. The company has recently successfully opened a flagship store in DownTown LA and implemented new omnichannel marketing and promotional capabilities explored during consultancy period
- Created a calendar and budget of location-specific projects for roll-out by marketing and public relations team, based around relevant local events in major target demographics and locales
- Introduced a list of high-profile US fashion influencers and contacts for potential ambassadorships and campaigns to drive optimum brand awareness, devised template ambassadorial contract template

Managing Editor and Creative Director, the Adelaide* magazine and SAWeekend

News Corp Australia

2011 - 2014

- Project managed all content for monthly and then weekly glossy lifestyle publication, copy editing, pre-print production and publish with over 500,000 readership. Creative direction and commissioning across all visual content. Implemented a shift in demographic and creative refresh, which saw revenue rise by 18% in the next financial year, within a steadily declining market and readership numbers increase by 22% and brand recall lift
- Pitched and integrated a successful theming concept for capturing national revenue streams and new promotional concepts to drive brand awareness. Worked with marketing as Head of Communications to drive effective interaction with stakeholders and company nationwide
- Integrated a highly successful monthly supper club event to showcase new dining venues and local wines to tie in with content and open a new marketing/promotional avenue
- Awarded for creating a lifestyle blog both by internal stakeholders and external, to attract young female demographic previously identified as a weak market for the publication and begin development of digital avenues. Devised social media strategy across all current and emerging platforms to build a total audience of more than 1.2M at tenure’s end
- Forged naming rights media partnerships and integration into high visibility events such as Paspaley Polo in the City, Adelaide Fashion Festival and large scale arts events (Art Gallery of South Australia) relevant to publication content and driving title awareness into new age demographic

Uddannelse


Bachelor of Media and Communications (Journalism)

Curtin University of Technology

2002 - 2004

Diploma of Interior Design

Interior Design Institute of Australia

2002 - 2002

Portfolio


Creative direction and styling

Concepting, direction, production and styling of all photo shoots for editorial and commercial campaigns

Portfolio:  Creative direction and styling, Kate Bowden

Opdateret d. 12 sep 2018


Portfolio


Creative direction and styling 2

Concepting, direction, production and styling of all photo shoots for editorial and commercial campaigns

Portfolio:  Creative direction and styling 2, Kate Bowden

Opdateret d. 12 sep 2018


Portfolio


Creative direction and styling 3

Concepting, direction, production and styling of all photo shoots for editorial and commercial campaigns

Portfolio:  Creative direction and styling 3, Kate Bowden

Opdateret d. 12 sep 2018


Portfolio


Marketing, copywriting, SoMe and graphic design folio

Examples of words I have written, marketing initiatives I've put into action, social media accounts I've driven and all kinds of designs I have created.

Portfolio:  Marketing, copywriting, SoMe and graphic design folio, Kate Bowden

Opdateret d. 12 sep 2018


Portfolio


Writing, articles and fashion editing

Portfolio:  Writing, articles and fashion editing, Kate Bowden

Opdateret d. 12 sep 2018


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