DIGITAL B2C MARKETING LEADER

Are you passionate about working with marketing in an international fashion company, and are you a strong and creative communicator with an eye for the latest trends in digital marketing and the world of social media?

We are looking for a commercial team leader who can help ensure VERO MODA's digital direction within B2C, while our colleague is on maternity leave.

The department
At VERO MODA we strive to digitalize, and social media is perceived as one of our strongest communication channels. As Digital B2C Marketing Leader, you will be a part of an international and dynamic environment and get insight into the Marketing department of a global organisation, which is present in 22 markets with more than 600 brand stores. You will be part of an international and dynamic team, where you will be surrounded by passionate and dedicated colleagues. We are very passionate about digital media, creating great content, and engaging with our fans and followers.

The role
You will be responsible for leading the Digital B2C Marketing team ensuring that the team have a clear understanding of the function that they are in and how B2C Marketing supports the overall business objectives within VERO MODA.
You will drive the innovation pipeline and remain current with new Digital B2C channels and analyze the opportunities for VERO MODA on an ongoing basis.

More specifically your tasks include:

  • Responsible for leading a Digital B2C team of five superstars and creating an environment where teamwork and cooperation are fundamental.
  • Lead the Digital B2C team to define clear consumer journeys from awareness to conversion and loyalty.
  • Build and maintain strong stakeholder relationships cross functionally.
  • Gain an in-depth understanding of the e-commerce and retail process and pipeline to allow you to add expert value to the overall business units KPI’s.
  • Create business cases for new channels linked to pilot projects to assess their viability and return for the brand.
  • Campaign planning to show the area of focus within the pipeline and agree all KPI’s per campaign with the necessary stakeholders. Measure the success of each campaign post roll out.
  • Ensure that the B2C marketing budget is on index 100 and suggest ways to optimise the budget linked to marketing efficiency roadmap.

Personality
You are passionate about digital marketing and stay updated within your field to ensure that we create and convey innovative, creative and useful marketing solutions. We emphasise your skills as a professional sparring partner for your team, where you, as a leader, manage to motivate and inspire those around you to ensure that everyone has the best possible framework for solving their tasks. You have excellent communication and collaboration skills, and, as a result of your outgoing nature as well as professional knowledge, you get your messages through in a constructive way. You have a natural interest in fashion and understand what is required to capture VERO MODA's target audience. Likewise, you are enjoying a dynamic environment where new opportunities and challenges are part of everyday life.

Qualifications

  • Marketing related education at bachelor level or higher
  • Minimum 5 years of experience from a marketing department or agency working with B2C Marketing
  • People Management experience from leading a team of at least 2 team members
  • Experience in utilizing the many communication opportunities in social media
  • Experience with budgeting and follow-up
  • Fluent written and spoken Danish and English

We are looking forward to hearing from you
If you have any questions regarding the position, you are welcome to contact Anne-Katrine Bjerregaard Madsen on +45 5215 1163. Otherwise send us your application and CV as soon as possible and no later than 22 March 2021. We evaluate candidates on an ongoing basis and take down the advertisement when we have found the right candidate.

This is a maternity cover, but there are great long-term prospects in the role. For the right candidate, this may be the starting point for a career in VERO MODA.

Workplace: Aarhus C, Denmark



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VERO MODA

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Opslået: 23/02/2021

Arbejdssted: Aarhus

Jobtype: Fuldtid Vikariat
Kategori: Digital & E-commerce Marketing & Kommunikation

Ansøgningsfrist: 22/03/2021




HR kontaktinformation:

Kontaktperson: Anne-Katrine Bjerregaard Madsen

Telefon: +45 5215 1163





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Om VERO MODA

VERO MODA is one of the high street’s leading contemporary style voices. Covetable and accessible, we are dedicated to of-the-moment fashion and must-have wardrobe staples for the independent, confident woman. We continually readdress the fashion landscape and the way women shop while staying true to our identity: an effortless, relaxed and elegant approach to on-trend style.

VERO MODA is an international fashion destination with stores and offices around the world and a talented global team. We strive to give our customers the ultimate fashion experience and continue to grow in an ever-changing industry climate with ambition, consistency and style.

Whether you’re excited by the latest fashion trends or seeking a dynamic work environment, we’re always looking to grow our diverse team.

Family-owned since 1987, VERO MODA is part of the worldwide fashion company BESTSELLER. Visit www.veromoda.com or www.about.bestseller.com.


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